The visual identity and voice of Scribe. Everything you need to represent the brand consistently.
The Scribe logo is a clean serif wordmark paired with a fountain pen emoji. Simple, literary, memorable.
Usage rules:
• Always use Playfair Display 700 weight for the wordmark
• Minimum clear space: half the height of the "S" on all sides
• Never stretch, rotate, or recolor the logo
• The ✒️ emoji is part of the mark — don't remove it
Warm, literary, approachable. Inspired by parchment, ink, and amber candlelight.
Two typefaces. One for authority, one for clarity.
How Scribe sounds. Confident, approachable, and refreshingly direct.
We've published 1,285+ articles. We know what works. But we show it through results, not boasting.
A plumber should understand our pitch. A CMO should respect it. No jargon, no buzzwords.
Literary warmth, like a well-written letter. Professional but never stiff or corporate.
Every message drives toward a next step. We don't just inform — we invite action.
Consistent interaction patterns across all touchpoints.
Button rules:
• Primary CTAs use Rust (#b5522a) with white text, pill-shaped (border-radius: 50px)
• Secondary buttons are outlined with Ink border
• Badges use Amber Glow background with Amber text
• All interactive elements have subtle hover transitions (0.2s)
Visual elements that complement the literary warmth of the brand.
White cards with subtle shadows and slight rotations. Show real content examples — titles, word counts, SEO scores. Makes the product tangible.
Subtle radial dot grids as background texture. Low opacity (0.3-0.4). Adds depth without clutter.
The ✒️ quill emoji used as floating decorative elements. Slow CSS animation (6s float). Opacity: 0.2-0.35.
If needed: warm-toned, natural lighting. Think coffee shop, wooden desk, leather journal. Never cold/corporate stock photos.
Downloadable files and quick-reference specs.
Logo files: /assets/logo/scribe-logo-square.jpg · /assets/logo/scribe-logo-horizontal.jpg
Fonts: Playfair Display · Inter
Social handle: @tryScribeCo
Website: tryscribe.co (coming soon)